Our mission is to change that.
Storytelling is the oldest way humans have connected with each other. What’s changed is the technology.
Every company has stories it tells in sales calls and hiring interviews that the world never hears - the stories that make people choose to work with you. Traditional PR was built for a different media landscape: priced for enterprise budgets, structured around one-off announcements, and disconnected from the people who actually know the business.
We built Drumbeat so growing companies can find those stories, get them in front of the right audiences, and see what comes back - consistently, and without an agency retainer.
Our mission is for every company to use the power of its own story to drive genuine connection with its audience, and real growth as a result.
Three operators who kept watching good companies stay invisible - and built the system they wished they’d had.
Left to right: Dr. Aaron Croft, Chief Product Officer; Fallon Savery, Chief Revenue Officer; Barney Chunn, CEO.
Previously COO and co-founder of CONQA, the construction tech company that grew from a New Zealand startup into a global business.
“The first company I started had a genuinely great story to tell - but we never connected that to how we could grow the business. Nobody knew who we were, so we ended up explaining our company to every investor and every customer, in every single sales meeting, for a decade.”
Senior revenue and go-to-market leadership roles across Vend, Auror and most recently Timely/EverWell as SVP of Revenue, helping technology companies scale into global markets.
“You can have an incredible product and a great sales team, but if nobody knows who you are, you’re starting every conversation from zero. Drumbeat is about making storytelling, credibility and attention a deliberate part of how ambitious companies grow.”
A PhD in engineering from the University of Auckland, then product roles at Xero and Formus Labs, and Head of Product at Hectre through a strong phase of international growth. Leads product, design and engineering at Drumbeat.
“This is a unique time in history to start a tech company. AI has given software an amazing capacity to reason - we’re exploring how to turn that into genuinely novel product functionality and user experience.”
From 
the studio that brought you
Backed by Icehouse Ventures and Brand Fund.
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