The new B2B PR platform

Built for brands, agencies and media

Three ways into Drumbeat, depending on which side of the story you’re standing on.

Brands

Build consistent awareness

Awareness comes from consistency, not from one big announcement a year. Drumbeat turns what’s already happening in your business into a steady stream of stories in market - and shows you what each one returns.

Behind the platform sits our own PR team, on hand to help you spot the angle, craft your pitch and make the call on timings.

01 Find

Fresh angles from the day’s news, ranked against your business.

02 Share

Matched across mainstream, trade and emerging media, in four markets.

03 Track

Every pitch to placement, in reporting you can put in front of a board.

Agencies

More clients. More stories in market.

Drumbeat does the hard thinking. It reads the day’s news against each client’s business and surfaces the angles worth moving on. It shapes the angle a journalist will actually run, matches it across mainstream, trade and emerging media, and tracks every pitch through to placement.

For an agency, that means more clients per person, more stories landing, and client reporting you don’t rebuild by hand every month.

PR agencies

Take on clients you’d otherwise turn away, and give existing ones a steadier drumbeat than a retainer allows.

Creative & digital agencies

If comms isn’t what you sell but your clients keep asking for it, we’re building partner arrangements. You stay the lead agency.

Media

Come to us for the story

An expert, fast

Tell us the subject and we’ll find the person who genuinely knows it, not whoever is nearest a microphone.

A story nobody’s run

What’s actually moving inside growing companies: launches, hires, numbers, changes of direction, often before it’s announced.

Interviews

Founders and operators, on the record, arranged without three weeks of back and forth.

Assets and background

Logos, headshots, financials where they’re public, and context that saves you an afternoon.

Why we work this way

The right story, on the right desk

AI turned bad pitching into a firehose. Volume went up, relevance went down. So we match every story to the publication and the journalist it genuinely belongs to.

Fewer pitches, better ones.

86%

of journalists say they’ll immediately reject a pitch that isn’t aligned with their beat or audience.

Cision, State of the Media 2025

72%

say fewer than a quarter of the pitches they receive are relevant to their work.

Cision, State of the Media 2026

Get in touch

Not ready to book a demo? Tell us what you’re working on.

hello@drumbeathq.com 31 Crummer Road, Grey Lynn, Auckland 1021