Find your stories. Share them with the media that matter. Track what they return.
Drumbeat gives your team the media relationships, the tools and the cadence to build awareness consistently. A repeatable, measurable alternative to the traditional agency retainer.
Trusted by Leading High-Growth Companies
Walk through a real announcement, start to finish: a story goes from a rough idea, to an angle a journalist will actually run, to a shortlist of the right reporters in the right markets - with every pitch tracked to placement.
Want the full tour? Book a Demo →
Drumbeat reads the day’s news against your business and hands you fresh angles: ranked, pinned and ready to develop. It watches news, blogs, podcasts, newsletters and social continuously - so when a conversation starts moving, you’re in it, not reading about it a week later.
An angle isn’t a story yet. Drumbeat drafts the release and shapes the angle a journalist actually wants to run, then matches it to the people best placed to carry it - across mainstream, trade and emerging media - customising the pitch for every one.
Every story tracked from pitch to placement. See who opened, who clicked, who published and which angles land - reporting you can put in front of a board, and a clear read on where to focus next.
84%
of AI citations come from independent media coverage. 0.3% come from paid.
AI is now how buyers discover and evaluate companies - and it decides who gets surfaced based on what independent sources say about you, not what you say about yourself.
~50%
drop in visibility for each year your content ages.
Authority has to stay current. AI favours what’s fresh, relevant and authoritative, so visibility today doesn’t guarantee visibility tomorrow. Being covered once isn’t enough.
Mainstream. Trade. Emerging.
Coverage is only worth what its audience is worth. A niche podcast your buyers actually listen to beats a national hit they don’t. Drumbeat matches every story across all three, and tells you which is working.
One platform, global reach
Expanding into a new market shouldn’t mean starting a new agency relationship from scratch.
You won’t be left to figure it out alone. Hands-on PR expertise, alongside a product that keeps getting smarter - so you build confidence, land stories, and get more out of Drumbeat over time.
Your account is built around your brand before day one, with your storylines and media targets ready to explore.
We help shape, write, match and pitch your first stories, so you can see what great looks like.
You run Drumbeat. We sense-check stories and matches, and advise when you need us.
“PR and comms are a core part of our marketing and growth engine. As we grow into new markets, getting our story in front of the right media in each one used to mean managing multiple agency relationships. Drumbeat has let us do that from one platform, and we’ve landed coverage in APAC markets that are typically challenging to crack.”
Alex Devereux, CEO, Andfoods
Your calendar stays full of genuinely newsworthy angles - milestones, launches, hires, mission, founder stories - plus the news breaking this week that you should be commenting on.
You’re not short of stories. You’ve been short of a system for telling them.
The companies you know are the ones that got good at telling theirs.
Not ready to book a demo? Tell us what you’re working on.
SIGNAL OVER NOISE