The first unified platform that transforms your company's story into a full-funnel sales channel — combining earned and owned media in one place.
Most teams know storytelling matters, but struggle to make it work
Agency retainers don't stack up. You're paying for overhead, not outcomes.
One-off campaigns don't build the awareness that compounds over time.
Generic outreach to any publication, without targeting that matches your story.
No attempt at leveraging podcasts, newsletters, or emerging media channels.
⚡ The result: good stories go untold, great content goes unseen, and brand building becomes a cost instead of a growth channel.
From story to published placement in three simple steps
Work with a Drumbeat comms professional to curate your content calendar, uncover your best stories, and craft compelling media releases.
Drumbeat scans through online content, matching your story with ideal media partners across traditional outlets, podcasts, and newsletters.
The platform customises your pitch for each partner, sends targeted outreach, and tracks results — with monthly reports for your MMM.
Like having a comms specialist in your pocket — but affordable and measurable
Get agency-quality outcomes at a fraction of the cost. No more expensive retainers that don't deliver.
Earned and owned media unified. From press releases to LinkedIn posts, manage everything in one place.
AI-powered matching finds the right journalists, podcasters, and influencers for each story you tell.
Track how stories convert, understand what works, and prove the value of storytelling with real data.
Build consistent momentum with regular touchpoints. Your drumbeat of content compounds awareness over time.
Works for early-stage founders and growth-stage marketers. Aligns with how modern teams build and sell.
For ambitious teams who know their story drives growth
Use Drumbeat to turn your origin story and milestones into media coverage that attracts investors, talent, and customers.
Use Drumbeat to add earned media as a channel, track its impact, and prove PR contributes to pipeline.
Use Drumbeat to maintain visibility as you grow, coordinating owned and earned media at scale.
Use Drumbeat to build awareness in new markets, connecting with regional media and local audiences.
We're establishing a cohort of 10 foundational partners for our initial pilot
Everything you need to turn story into growth
We exist to share stories that move people. We believe the right story, shared the right way, can change everything. Drumbeat is creating a new category: Story as a growth channel.
Born from New+Improved Ventures — the team behind Tracksuit, ideally, and AETHER — Drumbeat brings together content operations, audience strategy, and performance marketing into one smarter growth engine.
"Turn your story into growth"
Join 10 founding partners building the future of story-driven growth.
Book a demo →