The PR & Comms platform for high growth businesses

With Drumbeat, get more from your PR & comms activity at a 10x more affordable price point

We help you identify your stories, find your audience, and consistently share across earned and owned media to demonstrably grow your brand awareness.
Drumbeat has launched in beta, and we’re looking for more great businesses to work with in our third cohort.

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Most PR is built around one-off announcements.

Drumbeat helps you build ongoing awareness by combining earned & owned media. You’re not just “doing PR”; you’re building a system that keeps your story in front of your audience.

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Used by New Zealand’s Leading High-Growth Companies

HUMANKIND

HOW IT WORKS

Craft Stories

What’s happening this week?

This week we welcome a new Product Manager to the team — a key step in strengthening our product development and innovation capabilities.

Match beats

Your story Their beat

Send pitches

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Campaign

Live

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Tell Drumbeat your story

We interview you and your team to uncover your origin story, founder story, team, vision, mission, and key company activity — then shape it into fresh, relevant, credible, and influential narratives.

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Get matched to the right journalists and outlets

We connect your stories with the right journalists and platforms across traditional media, new media, and owned channels so you’re talking to people who can actually amplify you. This is your audience you will share your owned story with.

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Send pitches that land

Turn your stories into targeted, timely pitches and updates that are relevant, credible and interesting — so your announcements are more likely to get picked up by media, and customers, talent and the market knows what you are making happen.

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Create a drumbeat of company news

Publish regular updates across LinkedIn, your newsletter, your website, and more. Build an ongoing cadence of stories, not just one-off launches. We help you craft these, stay fresh, find the right audience, and share at the right cadence.

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Track coverage and measure what works

See who’s engaging, where you’re getting covered, and which stories resonate. Close the loop by posting media coverage on your social channels. The more you build in Drumbeat, the further your story travels and the more value it creates.

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